Investment Principles

At Carbon Financial Partners, we have seven investment principles:

  1. You should take the minimum risk necessary to achieve your target return.
  2. Markets work: don’t try to pick shares or managers, just diversify.
  3. ‘Small’ and ‘value’ companies have higher expected returns than the market.
  4. Active buying and selling adds significant cost and erodes value.
  5. Investments that appear too good to be true always are.
  6. Forecasting is folly.
  7. Investing is a long-term discipline. Anything else is speculation.